There are three different encoding types of Schema Markup: JSON-LD, Microdata, and RDFa. Rating Schema Markup generates the most relevant product reviews directly in the SERP pages. Recipe schema markup allows recipe pages to be presented as a rich snippet. Video Schema Markup is an excellent way to help Google crawl and index the videos from your website, as well as to display them in Google Video Search.Įvent Schema Markup presents information for future events such as date, location, and ticket price. It helps search engines learn more about the article headline, time of publishing, its featured image, and the content. Schema Article Markup is most frequently used for news and blog posts.
They enable product information such as price and status, and product properties. The Product & Offer markups are utilized for selling specific products or services. The Local Business Schema Markup helps consumers find a local company’s location and other useful information about that company. The Person Schema can present information about an individual, such as name, birthday, address, education, and family members. The organization schema markup can include an explanation about a company, its official logo, contact info, location, and social media profiles. Video Content: Rich snippets can also be applied to embedded video content on your website to present the duration, video production company, video creator, or the type of content that is depicted in the video.Ĭonsequently to the above, the following are the most commonly used schema markups.
#GOOGLE RICH SNIPPETS FULL#
The data includes links to previews of songs and direct links to buying singles and full albums.
Better CTR: Users would rather click on a rich snippet than on a regular search result.Better Visibility: Your brand will be more visible in search results.The following are the main benefits of employing rich snippets: Including structured data boosts your chances for richer search results and a better position in SERPs. Through rich snippets, Google can display extra information, including product/service review, a business description, location, price, and much more. Under normal conditions, when your page is displayed on a SERP, Google presents the page title, URL, and the designated meta description. In turn, this helps users to get better information on what type of content is inside the link that they want to open. Search engines use it to get a better context of your webpage.
#GOOGLE RICH SNIPPETS CODE#
To allow rich snippets to work on Google, search engines rely on structured data – a code that you can use to communicate with search engines.
#GOOGLE RICH SNIPPETS HOW TO#
In this article, we’ll summarize the role of schema markup in SEO, and how to add rich snippets to your WordPress site. The usage of rich snippets is remarkably easy, but you have to do the actual work of notifying Google of the necessary information. The code that tells the search engine to include those elements is called schema markup. That extra information, media, and star ratings are called a rich snippet. Have you ever noticed a Google search result that looks more stylish than the rest? You know – the ones that include a star rating, and a little bit more info about a product or service.